The consumer experience has undoubtedly evolved dramatically in recent years. Consider days gone by when products and services were only available at brick-and-mortar locations. Not only that, but online reviews didn't exist, smartphones weren't equipped with shopping apps, and most businesses didn't consider their environmental or social impact.
Times sure have changed!
With the rise of e-commerce, online shopping has become increasingly popular, offering greater convenience and access to a broader range of products. The use of mobile apps for shopping has further streamlined the process, allowing users to research products and make purchases with just a few taps on their smartphones.
It's also apparent that there is a growing appreciation for companies that can deliver an elevated personal experience to their customers. By using data and offering platforms for reviews, live chats, and other social interactions, businesses can build relationships like never before.
Along with advances in technology and a more tailored personal experience, our time has ushered in a particular interest in socially conscious shopping. Many consumers are now prioritizing eco-friendly and socially responsible products and are willing to pay more for goods from companies that align with their values.
These changes in consumer shopping habits have prompted companies to change. It's important more now than ever that brands are aware of what their customers value and appeal to it on every level.
Here's a closer look at the shift in consumer habits and how ecoHiny is a brand built to satisfy the modern consumer.
The Rise of Direct-to-Consumer (D2C) Shopping Habits
D2C shopping, or direct-to-consumer shopping, refers to the business model where companies sell their products directly to consumers, bypassing traditional retail channels.
This means that the products are sold online or through company-owned physical stores, cutting out the intermediaries. Buying directly from the brand can provide a more personalized shopping experience and establish a stronger sense of brand loyalty.
D2C has become popular with the rise of e-commerce and allows companies to have more control over their branding, customer experience, and product pricing. It also enables them to gather valuable customer data and feedback, which can be used to improve products and marketing strategies.
Consumers have grown to appreciate the transparency and authenticity that D2C brands offer, along with the convenience of shopping online and having products delivered directly to their doorstep. D2C also offers companies the ability to avoid markups from intermediaries, making potential cost savings an attractive option for shoppers.
Overall, the modern era has seen a shift towards a more digital and convenient shopping experience, significantly impacting the way consumers browse and purchase goods.
The D2C model is exactly how ecoHiny does business. We present our products directly to the consumer, which results in cost savings and helps us create a closer connection to what our customers care about.
Consumers Are Spending More on Purpose-Driven Brands
Consumers are putting their purchasing power behind brands that stand for something. What a brand says about issues and what it does to address them are becoming increasingly important.
Consumers are asking themselves if a brand represents their values and beliefs, and they're willing to look elsewhere if the answer is no.
Three overriding concepts that are influencing consumers toward certain brand choices include:
- Sustainability-A company's ability to do business without negatively impacting the environment, their community, or society as a whole
- Transparency-A company's honesty and openness about business practices and operations
- Social Responsibility-Hiring workers equally and fairly without discrimination as well as respecting surrounding cultural norms and land rights
Brand values are becoming increasingly important to consumers for several reasons.
Consumers today have access to more information about companies and their practices than ever before. This means that they are more aware of how businesses operate and the impact they have on society and the environment. As a result, consumers are looking for brands that align with their own values and beliefs.
Additionally, in a crowded marketplace where many products and services are similar, brand values can help companies differentiate themselves and build a loyal customer base. Consumers are more likely to support brands that demonstrate a commitment to ethical business practices, sustainability, and social responsibility.
Furthermore, as social and environmental issues continue to gain prominence, consumers are increasingly looking to support brands that are actively working to make a positive difference in the world. By aligning with brands that share their values, consumers feel that they are contributing to a greater cause and making a positive impact through their purchasing decisions.
If you're a value-driven consumer, you'll find ecoHiny to resonate with you.
Our mission is to create a premium toilet paper option that addresses all the concerns of a value-oriented shopper.
More on the Demand for Eco-Friendly and Sustainability
One of the fastest-growing consumer concerns relates to the environment. Eco-conscious shoppers are increasingly more interested in buying from brands that prioritize the planet.
According to TheRoundup.org, a site dedicated to promoting environmental awareness and sustainability, there are statistics to support this.
Their latest data shows:
- Sustainable Products have an overall 17% market share and a 32% share of growth.
- Products marketed as sustainable grew nearly three times faster than those that were not.
- 75% of sustainable goods sell better online than in-store.
- 78% of consumers feel that sustainability is important.
- 62% of people say they always or often seek products to purchase because they are sustainable
- 55% of consumers are willing to pay more for eco-friendly brands.
- 84% of customers say that poor environmental practices will alienate them from a brand or company.
They also cite consumer searching habits as proof. Between 2017 and 2022, searches for sustainable goods rose 130% worldwide. (1)
Here's where ecoHiny really shines.
Every roll of ecoHiny bamboo toilet paper is 100% tree-free. We're advocates for protecting our precious forested lands and want to end the harmful deforestation that takes place at the hands of the traditional toilet paper industry. Part of our commitment to this mission lies in our partnerships with the Forest Stewardship Council and the National Forest Foundation.
All our bamboo is sourced from only FSC-certified forests. It's a label you'll see on every box of ecoHiny, indicating that our materials meet their strict and sensible environmental, social, and economic standards. This certification ensures that the forests are sustainably managed, workers' rights are respected, and wildlife habitat is protected. When you see the FSC label, it means that the product comes from a source committed to sustainable and ethical practices.
We don't just hope to save existing forests, but we're also working to create new growth by participating in the National Forest Foundation's sapling program. Every purchase of ecoHiny goes directly toward putting trees in the ground in critical needs areas.
On top of our efforts to save trees, we guarantee our product never contains harmful additives or ingredients. Our brand is free from:
- Toxic chemicals
- Dyes
- Fragrances
- Bleaches
- Per- and polyfluoroalkyl substances (PFAS)
- Bisphenol A (BPA)
Our bamboo toilet paper is organic, all-natural, and naturally antibacterial and antifungal. It's packaged in zero plastic, fully recyclable, and 100% biodegradable packaging. When your shipment arrives, you can rest assured it's with carbon-neutral delivery.
One thing that hasn't changed is our households' need for toilet paper. It's a product that's high in demand and widely sold. However, most of the traditional toilet paper industry isn't keeping up with shifting consumer demands. That's not the case with ecoHiny.
We're committed to keeping up with values and practices that align with the shifting consumer demands.
ecoHiny Meets Changing Consumer Expectations
Recent changes in consumer shopping habits have prompted a shift in how many brands do business. With technology driving D2C models, customers craving a tailored experience, and many households making more eco-conscious purchases these days, it's necessary for businesses to appeal to these customer desires.
ecoHiny is positioned to meet these changing expectations. We offer our eco-friendly toilet paper for purchase on our user-friendly and customer-focused online platform.
Visit our site to peruse and purchase from our selection of premium bamboo paper, and also sign up for a convenient subscription service tailored to the amount and frequency for your specific household needs. Something else you can also discover on our website is our commitment to sustainability.
We guarantee that we stand with you when it comes to valuing sustainability. This includes farming and harvesting, production, and delivery. Every step for ecoHiny acknowledges the environment.
Explore all ecoHiny has to offer and consider switching to a more sustainable toilet paper option today.
- Ruiz, Arabella. "52 Huge Environmentally Conscious Consumer Statistics." , 30 Apr. 2024, theroundup.org/environmentally-conscious-consumer-statistics/.
