How Advertising Made Us Addicted to Plushy Toilet Paper

The rise of plush toilet paper in advertising marks an interesting era in the marketing tactics of everyday household products. Initially used as a medical product to treat hemorrhoids and other health problems, it has evolved into a luxury item thanks to clever marketing strategies.

As early as the 1890s, toilet paper brands looked to appeal to a more discerning audience using names like "Waldorf" and "Statler", two luxury hotels well-known at the time. Packaging and print advertisements showcased women in ball gowns and fancy horse-drawn carriages.

The late 1920s ushered in marketing strategies presenting name-brand toilet paper as "pretty", "feminine", and "elegant", leading to what eventually became the focus for nearly every single brand: the emphasis on the powerful concept of toilet paper softness. (1)

In the late 20th Century, brands started to emphasize the idea that not all toilet paper is created equal, with the softest options standing out as the ultimate goal. Brands began using images of babies, puppies, bears, and angels to portray their products as the ultimate in softness, but also tapping into feelings of comfort, familiarity, and safety.

It's an emotional appeal that goes beyond the tactile experience of using the paper.

Advertisers expertly frame plush toilet paper as a pampering experience, suggesting that those who use it are treating themselves to a small indulgence every day. This emotional connection is powerful and resonates with consumers who seek comfort in their busy lives.

Household necessities, especially ones as intimate as toilet paper, have become tied to self-care, reinforcing the idea that spending a little more on plushy toilet paper is not just a purchase, but a personal investment in comfort and luxury.

Brands have leveraged TV, print, and online advertising to saturate the market with their messaging. Eye-catching commercials often depict serene bathroom scenes where plush toilet paper is synonymous with relaxation and indulgence.

The evolution of plush toilet paper in advertising has turned a basic household item into a symbol of luxury and self-care. By emphasizing softness as the ultimate goal, brands have tapped into the emotional desires of consumers.

It's created a loyalty to plush rolls without a second thought beyond the idea that they're (assumed to be) getting the softest sensation on the market.

Let's give that soft paper a second thought and consider just what goes into the production of those plushy rolls.

Plushy toilet paper claims to deliver an unparalleled softness that enhances the user experience. This softness is achieved through its production practices, which typically involve additives.

One common method to make tissue paper softer involves the addition of fragrances and lotions. Fragrances provide a pleasant scent, and lotions aim to create a silky feel against the skin. These additives tend to elevate the perception of comfort, making the toilet paper seem more luxurious.

Chemicals and dyes are often used to soften toilet paper and enhance the experience and visual appeal of toilet paper. These chemical additives can improve the softness of the sheets and give them a unique color for those interested in a certain aesthetic.

However, it's important to note that such additives may pose risks for some individuals. Fragrances, lotions, and chemical softeners can irritate sensitive skin, lead to allergic reactions, or introduce unnecessary chemicals to the body. (2)

When a brand strives for softness at all costs, any one of these substances could be present in their paper:

• PFAS (Per- and Polyfluoroalkyl Substances)
• Formaldehyde
• Chlorine bleach
• Dioxins
• Parabens
• Plastic fibers

The thought of putting these in such an intimate area of our bodies is unpleasant, and they're also incredibly unfriendly to our environment.

While the feel of a plushy roll may provide a fleeting sense of luxury, it often comes at a hidden cost that we should not overlook.

The environmental impact of producing ultra-soft toilet paper is significant. The manufacturing process typically requires more processing, which translates into increased energy consumption and greater waste production. Additionally, the sourcing of materials often involves harmful deforestation and a higher carbon footprint.

Many brands infuse their toilet paper with fragrances to enhance that soft, comforting experience. However, these added chemicals can lead to fragrance sensitivity, skin irritation, and even disrupt the natural pH balance of sensitive areas.

Just because a toilet paper brand promises an ultra-soft experience doesn't mean it's safe or environmentally sustainable. It's essential for eco-conscious individuals to look beyond the plush packaging and consider the real costs of their choices.

At ecoHiny, we encourage you, when it comes to toilet paper, don't just prioritize softness and thickness and overlook what's actually in the product. Being aware of the ingredients in your toilet paper is essential for making informed choices that are better for both your health and the environment.

It's worth the time to check labels and research the materials used in the products you choose. Knowing what goes into your toilet paper can help you select a brand that aligns with your values and needs.

You may actually find there's a certain lack of transparency from many of the big toilet paper brands. While they tout features like plushness and strength, they often fail to disclose the specifics of the materials they use.

Unfortunately, some brands may use chemicals in processing or materials that are anything but eco-friendly.

The common belief that texture and thickness equate to better quality is not always accurate. Some brands market their products based solely on these attributes, suggesting that a thicker roll provides a superior experience. However, a soft, thick product does not guarantee it is free of irritants or harmful substances.

When it comes to choosing toilet paper that is soft, strong, and safe for the environment, our eco-friendly toilet paper stands out as an exceptional option!

Made from 100% bamboo, our paper is incredibly soft and gentle on the skin, all without relying on harsh chemicals that can irritate. For those with sensitive skin, ecoHiny offers a safe choice. The product is free from fragrances and dyes, making it hypoallergenic and suitable for even the most delicate skin. With ecoHiny, you can enjoy a comfortable experience without worrying about allergic reactions or skin irritation.

From an environmental standpoint, ecoHiny also excels.

Bamboo is a sustainable resource that grows rapidly and requires minimal water and pesticides compared to hardwood trees used in traditional toilet paper production. The minimal processing involved in making bamboo toilet paper contributes to a lower carbon footprint, ensuring that you are making a choice that is not only healthy for your body but also beneficial for the planet.

ecoHiny features strong, 3-ply sheets that provide the durability you need while still being very gentle. It's also septic-safe and fully biodegradable, ensuring that it breaks down easily after use and doesn't contribute to landfill waste.

In summary, ecoHiny 100% bamboo toilet paper is a healthy choice for both your skin and the environment. By opting for this product, you can enjoy softness and strength without compromising on your values. It's an eco-friendly alternative that prioritizes sustainability while making your bathroom routine a more pleasant experience.

ecoHiny: Soft and Sustainable

You don't have to choose between comfort and health. ecoHiny toilet paper is naturally soft, chemical-free, and eco-friendly. It's perfect for sensitive skin, supporting a sustainable lifestyle, or for those who just want a comfortable, high-quality toilet paper they can rely on.

We feel confident that ecoHiny will exceed your expectations for comfort and ease your mind regarding the environmental cost of traditional toilet paper.

Try ecoHiny today and set yourself up for a sustainable (and soft!) experience.